Dove Real Beauty Sketches Campaign

Dove’s newest campaign on what “real beauty” means was recently unveiled, and with over 9 million views, you’d think it was a success. I’ll admit, when I watched the video for the first time I got a little emotional. However, after re-watching the commercial, although intended to be revolutionary, wasn’t really different at all. I found the following response to the campaign on Tumblr. It is spot on. Read here.

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The VW Beetle like you’ve never seen it before…

vw_shark_cage_1

Yes, that is the new VW Beetle in a way that I’m sure you’ve never seen before. As a part of Mediacom’s new campaign for Volkswagen, they’ve turned the iconic automobile into an underwater shark cage. (Just in time for Shark Week, too!) Read more about the process behind this unique idea here.