Dove Real Beauty Sketches Campaign

Dove’s newest campaign on what “real beauty” means was recently unveiled, and with over 9 million views, you’d think it was a success. I’ll admit, when I watched the video for the first time I got a little emotional. However, after re-watching the commercial, although intended to be revolutionary, wasn’t really different at all. I found the following response to the campaign on Tumblr. It is spot on. Read here.

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Super Bowl Sunday

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If you’re anything like me and love watching the super bowl for the commercials, then you’ll love this: Youtube has an entire channel, called AdBlitz, (sponsored by Adweek) dedicated to this year’s commercials. Watch, re-watch if you missed, share, like, and vote for your favorite super bowl ads! Enjoy!

 

(image courtesy of BuzzFeed.com)

3 of my Favorite Advertisements

I love the 3 advertisements below because they don’t feel like advertisements. You’re transported to a place, you feel a certain emotion, you genuinely enjoy watching the video.

That’s what I think makes a great ad. I’m so used to seeing the same uncaring, “we just want your money”, “buy from us not them” commercials, it’s exhausting.

These 3 videos are a breath of fresh air and really do put me in a better mood. I’m in awe with how creative people can be, it’s truly inspiring.

Corona: From Where You’d Rather Be 

Ray-Ban: NEVER HIDE- Tomatina

Fathead Surprise

..Which of the 3 did you like the best? Vote below!