Dove’s newest campaign on what “real beauty” means was recently unveiled, and with over 9 million views, you’d think it was a success. I’ll admit, when I watched the video for the first time I got a little emotional. However, after re-watching the commercial, although intended to be revolutionary, wasn’t really different at all. I found the following response to the campaign on Tumblr. It is spot on. Read here.
If you’re anything like me and love watching the super bowl for the commercials, then you’ll love this: Youtube has an entire channel, called AdBlitz, (sponsored by Adweek) dedicated to this year’s commercials. Watch, re-watch if you missed, share, like, and vote for your favorite super bowl ads! Enjoy!
(image courtesy of BuzzFeed.com)
I love the 3 advertisements below because they don’t feel like advertisements. You’re transported to a place, you feel a certain emotion, you genuinely enjoy watching the video.
That’s what I think makes a great ad. I’m so used to seeing the same uncaring, “we just want your money”, “buy from us not them” commercials, it’s exhausting.
These 3 videos are a breath of fresh air and really do put me in a better mood. I’m in awe with how creative people can be, it’s truly inspiring.
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..Which of the 3 did you like the best? Vote below!
The Lost Girl 