Budweiser’s ‘Buddy Cup’ Forces You to Drunkenly Facebook Friend Strangers

Not sure how to feel about this.. On the one hand, it’s a very interesting use of technology ..On the other hand, is it really necessary? Has technology gone too far this time?

Betabeat

In the olden times, clinking your beers together with a stranger was a sign of celebration—a mutual agreement that things were about to get weird. The fact that you’d never have to see them again or explain why you puked down the front of your shirt was a significant part of the appeal. Now, Budweiser is about to destroy that sacred experience with the introduction of the Buddy Cup.

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